01. Introduction: Retail. What is Retail and why?

02. Strategy: Know your game and know yourself

03.1 Strategy: Define the product

03.2 Strategy: Price your product

04. From plan to results. Implement your plan

05. Show yourself

06. How to present your product: Pitch desk and packaging

07. Negotiations: How to convince retailers, distributors and your boss

08. Sales tactics: Driving sell-out

09. Decision-making: How to maintain your business

10. How to handle stock, overstock, defects and returns

11. Different retail models: What model should be pursued in the end? Costs and (Dis-)advantages.

Retail Academy